Items where Author is "Firmansyah, Mochammad Andik"

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Thesis

Firmansyah, Mochammad Andik (2024) Pengaruh viral marketing, celebrity endorser, dan electronic word of mouth terhadap keputusan pembelian produk erigo di shopee dengan kesadaran merek sebagai variabel mediasi. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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