Dampak Discover Thainess terhadap Pariwisata Thailand Tahun 2015

In 2015, the Tourism Authority of Thailand launched the Discover Thainess Campaign by strengthening the Thainess concept to introduce its culture to various countries and to promote Thai tourism to foreign tourists. This study aims to know how did Discover Thainess impact Thai tourism in 2015. This research uses descriptive qualitative approach. Data collection methods used interviews, literature reviews, and online searches. Some the key concepts used a framework in this research are: impact, Discover Thainess, and tourist. The results of this study show that the Thailand Discover Thainess Campaign has a positive impact on the Thai tourism sector, namely: (1) Thailand can establish bilateral relations with various countries; (2) can spread positive perceptions of the world community regarding Thai tourism; (3) increase the number of visits, hotel and restaurant sector, foreign exchange; and (4) Thai government and non-government can work together in promoting Thai tourism.