The influence of demographic, socio-economic, and environment on the preference and behavior of middle-class Muslims in forming the potential of halal hospital

This study was designed to unveil the influence of demographic, socio-economic, and environmental factors on the preferences and behavior of middle-class Muslims toward the potential of a halal hospital in Surabaya, Indonesia.A simple random sampling technique was used with a total of 217 respondents in this study. To analyze the data, the Structural Equational Model (SEM) from theAMOS statistical software was used. Findings revealed that demographics, socioeconomics, and the environment significantly influenced respondents’ preferences. This study also discovered that preferences towards behavior, preferences towards the potential of a halal hospital, and the actual behavior towards the potential of a halal hospital are correlated. Arguably, a halal hospital’s potential is central, which is around 75% as measured by the level of preference and behavior of middle-class Muslims who have different demographic, social, economic, and environmental characteristics.