Strategi komunikasi pemasaran wisata baru Setigi di Gresik Jawa Timur

Jannah, Uzlifatul and Moefad, Agoes Moh. (2019) Strategi komunikasi pemasaran wisata baru Setigi di Gresik Jawa Timur. Jurnal Ilmu Komunikasi, 9 (2). pp. 114-129. ISSN 2088-981X; 2723-2557

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Abstract

This article discusses how the tourism marketing communication strategy "Setigi" in Sekapuk Village, Ujungpangkah District, Gresik Regency. The purpose of this study was to determine the marketing communication strategy of Village-Owned Enterprises (Bumdes) and tourism awareness groups (Pokdarwis) "Pelangi" in tourism marketing. limestone hill "Setigi" to attract visitors. This study uses a qualitative-descriptive approach based on integrated marketing communication theory. The result of this research is the implementation of a marketing communication strategy carried out by Bumdes and Pokdarwis "Pelangi" in Sekapuk Village, Ujungpangkah District, Gresik Regency utilizing social media and collaborating with the youth community in the Gresik area, as well as collaborating with the Gresik Regency Tourism Office

Item Type: Article
Creators:
Creators
Email
NIDN
Jannah, Uzlifatul
uzlifatul@gmail.com
UNSPECIFIED
Moefad, Agoes Moh.
agoes@gmail.com
UNSPECIFIED
Uncontrolled Keywords: Strategi; komunikasi; pemasaran; wisata Setigi
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing
Industri Pariwisata
Divisions: Karya Ilmiah > Artikel
Depositing User: Amira Oribia Wanda Sasmita
Date Deposited: 28 Jun 2021 07:42
Last Modified: 24 Nov 2021 07:54
URI: http://repository.uinsby.ac.id/id/eprint/288

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